The Chicago Tribune article started off by covering all the bases and
managed to strike out at the bottom of the ninth by suggesting the Silicon
Valley could magically change the paradigm. Book trailers much like movie
trailers manage to give away all the funny lines and big explosions; one just
has a drastically higher production budget. I do not see a startup sinking
vast quantities of money into book trailer production as one would first need to
convince publishing companies to part with far too much money with no guaranteed
return.
I
would like to stress that celebrity endorsements in video forum are not book
trailers; they are endorsements in video format. As an author of memoirs, Mary
Karr is at ease with her own voice for storytelling; something that may not
translate well with all fiction authors. Trailers should be avoided in RA as
most are more likely to turn readers away due to the cringe worthy nature of the
production value; which leads me to me next conclusion, the only way I see a
book trailer going viral would be because of the train-wreck effect. Publishers
should not be focusing on reviving the corpse that is a book trailer but rather
focus on what actually draws in readers: i.e. clips of author interviews,
endorsements from established authors, book tours, Oprah and good storytelling.
This training has shifted the way I view genre,
prior to Bookish I thought of genre in a broader scope. The Fiction Genre Follow Chart
neatly laid out many sub-genres I had not considered or given much thought to in
the past. However; after using the Reader’s Services Conversation in practice I
feel like I would be able to add a few more to the chart. Additionally, reading the other
camper’s entries specifically in weeks two, three, four and eight has allowed me
to view the conversation from various perspectives, tastes and reading histories. I found that to be extremely helpful.
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